Blog 1 - Marketing is not my thing

AUTHOR MUSINGS

Some words of wisdom

MARKETING IS NOT MY THING. 26th July 2020

I knew the marketing mountain of doom would be waiting for me, but I thought if I ignored it maybe it would go away. It didn’t.


It doesn’t matter if you are traditionally published or indie published, marketing is a large part of an author’s life. And if you are like me and prefer the company of characters in your head to real people, then it can be daunting. 

  

I began the process a few years ago with a website, an author page on amazon, an author page on Facebook, and I belonged to some author groups on social media, but until publishing ‘Colours of Rain’ I didn’t invest time into these or any other of the marketing tools and actions I’d seen on vlogs, read on blogs and heard on podcasts.

  

I had various notebooks full of ‘should do’s’ but it was too much, it was overwhelming, and my brain screamed -

  

‘I can’t do this. Marketing is not my thing.’


Then a voice of sanity from a webinar by 

 

Nick Stephenson www.blog.yourfirst10kreaders.com/ 


and Joanna Penn www.thecreativepenn.com/podcasts/

  

‘Pick one or two that fit your circumstances and get them going 


Then you can always move on to the others’

  

Not only did I learn about more marketing tips but I learned - 

The important thing is not to do everything,

 but to do something. 

I looked back over my notes and simplified marketing to bullet points and chose my first three.



Amazon categories, keywords and book description.



Things I leaned (and am still learning) -



Categories –



·        You choose a couple when you set up your book but can request more once it is published.

·        Write out the full thread of the category ie- children’s books: action and adventure: etc

·        Categories are not always the same on Amazon UK and Amazon US,

·        Categories are different for kindle and paperback.



Keywords -

·        You have 7 boxes for key words, use them wisely

·        They can be combined words such as sci-fi adventure

·        Think like the reader who is looking for your book

·        Research once your book is published and see what finds your book

·        Visit kindlepreneur.com/ for a deeper understanding, (several times if your brain is like mine and becomes saturated with information quickly.)



Book Description -



·        Not just the back blurb from the book

·        Make it very clear what the book is about

·        For a paperback book description, you have to use <p> at the start of a paragraph and </p> at the end or it is merged together and doesn’t look professional (note to self- change description for flash fiction collections)

·        For a kindle book description, you can use your return button to make paragraphs and it works okay.

·        Add in some quotes from beta readers or reviews

·        Research similar books that are selling well, what do they have on their book description?

·        Use keywords here too

 

These three actions don’t seem like much, they took time but cost nothing.



The amazon bots will work for you if you get these right, and will generate more sales, or so I am told.



 I’m still tweaking the keywords and book description

My next action was to make a book poster for social media.



There are several sites for this such as canva, bookbrush and bookbub’s ad tool. I am sure there are more.



I chose www.bookbrush.com

This site is easy to use and the first 15 downloads are free.  It took three tries but this one was good enough for me.

I posted this to my Facebook author page.



I didn’t want to bother people, but as a wise friend said,

‘Ask, what’s the worst that can happen? They can ignore your request or say no. What would you do if someone asked you?’



Most have been delighted to be asked, and happy to share and support my story.

 

These actions have not been too technical, have cost me nothing and are generating more sales and visitors to my website – hence this first post for my blog,

Another action ( -start a blog) ticked off the list.



Now, onto the next…

Copyright © 2020 Jenni Clarke Author. All Rights Reserved

Share by: